Terms of Use

Last updated: 17 October 2026

1. Operator of the website and scope

1.1. The website moohero.com, including all its language versions and subdomains (hereinafter: the Website), is operated by HeroLabs d.o.o., Ravne 185, 3325 Šoštanj, Slovenia, company registration number: 9510214000, VAT number: SI12533505, entered in the court register at the District Court in Celje under number 2023/36823 (hereinafter: MooHero, we or us).

1.2. These Terms of Use (hereinafter: Terms) govern access to and use of the Website by every visitor (hereinafter: you or the User).

1.3. These Terms do not govern the use of the MooHero application, the smart collars or any other MooHero service. Those are governed by the subscription contract concluded with the customer and by the terms of use made available to registered users within the application. In the event of a conflict, the contract and the in-app terms prevail for the services they cover.

2. Acceptance of the Terms

2.1. By accessing or using the Website you confirm that you have read, understood and accept these Terms. If you do not agree with them, please do not use the Website.

2.2. If you use the Website on behalf of a company, farm or other organisation, you confirm that you are authorised to accept these Terms on its behalf.

3. Purpose of the Website and nature of its content

3.1. The Website is intended to present MooHero's products and services (the MooHero application, smart collars and related services) and to allow interested visitors to submit an inquiry or request a quotation.

3.2. All content on the Website – descriptions, images, prices, performance figures, testimonials, blog posts and FAQs – is for general information only. It does not constitute a binding offer, a guarantee of specific results, or professional veterinary, agronomic, financial or legal advice.

3.3. We make reasonable efforts to keep the content accurate and up to date, but we do not warrant that it is complete, correct or current at all times. Product features, availability and prices may change without notice.

3.4. Results achieved with the MooHero system (e.g. heat detection accuracy, health alerts) depend on the farm, the animals, correct installation and use, and other factors outside our control. Any figures shown on the Website are indicative and are not a promise of results on your farm.

4. Permitted and prohibited use

4.1. You may use the Website for lawful purposes and in a way that does not infringe the rights of MooHero or third parties.

4.2. In particular, you must not:

  • use the Website in a way that may damage, overload or impair it, or interfere with other users' access;
  • attempt to gain unauthorised access to the Website, its servers, databases or any connected system;
  • use automated tools (bots, scrapers, crawlers) to extract content or data from the Website, other than search engines indexing publicly available pages;
  • submit false, misleading or fraudulent inquiries, or inquiries on behalf of someone without their authorisation;
  • send unlawful, offensive, defamatory or harmful content through the Website's contact forms or chat;
  • copy, reproduce, modify, distribute or publicly display Website content without our prior written consent, except as allowed in section 5.

4.3. We may restrict or block access to the Website for any User who breaches these Terms.

5. Intellectual property

5.1. The Website and all its content – text, images, graphics, logos, videos, software, layout and design – are the property of MooHero or its licensors and are protected by copyright, trademark and other intellectual property laws.

5.2. The names and marks MooHero, GrazeHero, HeroLabs and the related logos are trademarks of HeroLabs d.o.o. You may not use them without our prior written consent.

5.3. You may view, download and print Website content for your own personal or internal business use (e.g. to evaluate our products), provided you keep all copyright and trademark notices intact. Any other use, including commercial redistribution, requires our written consent.

5.4. If you send us feedback, ideas or suggestions about the Website or our products, you agree that we may use them freely without any obligation to you.

6. Inquiries, quotations and contracts

6.1. Submitting an inquiry or quotation request through the Website is not an order and does not create a contract. It is a request for information, which we will answer by email, phone or chat.

6.2. A contract for MooHero products or services is concluded only when both parties sign a subscription contract or when we confirm your order in writing. The contract, its annexes and the terms made available in the MooHero application govern that relationship; these Terms do not.

6.3. Users cannot self-register for the MooHero application. User accounts are created by MooHero after the contract is concluded and payment is received.

6.4. Any prices shown on the Website are indicative, exclude VAT unless stated otherwise, and may change until a contract is concluded.

7. Website chat and social media communication

7.1. The Website offers a live chat (support widget) through which you can ask questions and we can reply. We also communicate with Users through Facebook Messenger, Instagram and WhatsApp, where you contact us on those channels.

7.2. Messages sent through the chat or social media channels are handled by our team during business hours. Chat is not an emergency service; we do not guarantee a response within a specific time. For urgent matters concerning animal health, contact your veterinarian.

7.3. The live chat is operated with the open-source tool Chatwoot, which we host on our own servers in the EU. Messages sent via Facebook Messenger, Instagram or WhatsApp also pass through the respective platform operated by Meta Platforms, which processes them under its own terms and privacy policy.

7.4. Information you provide in the chat (e.g. name, email, farm details) is processed as described in our Privacy Policy. The chat may store a small identifier in your browser so that you can continue your conversation later; see our Cookie Policy.

7.5. Please do not send through the chat or social media any sensitive personal data or confidential information that is not needed to answer your question.

8. Third-party links and embedded content

8.1. The Website may contain links to third-party websites (e.g. partners, social networks, funding bodies) and embedded content such as YouTube videos. We do not control these websites or content and are not responsible for their availability, accuracy or privacy practices.

8.2. A link does not imply that we endorse the linked website or its operator. Your use of third-party websites is subject to their own terms.

9. Disclaimer of warranties

9.1. The Website is provided "as is" and "as available". To the extent permitted by law, we make no warranty that the Website will be available without interruption, free of errors or viruses, or that defects will be corrected.

9.2. We may change, suspend or discontinue any part of the Website at any time without notice.

10. Limitation of liability

10.1. To the extent permitted by applicable law, MooHero is not liable for any direct, indirect or consequential damage arising from the use of or inability to use the Website, reliance on its content, or links to third-party websites.

10.2. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under Slovenian law, in particular liability for damage caused intentionally or by gross negligence, or the mandatory rights of consumers.

10.3. This section applies only to the Website. Liability relating to the MooHero application, smart collars and services is governed by the subscription contract and the warranty terms.

11. Privacy and cookies

11.1. How we collect and process personal data on the Website is described in our Privacy Policy. Our use of cookies and similar technologies is described in our Cookie Policy. Both form part of these Terms.

12. Changes to the Terms

12.1. We may amend these Terms at any time. The current version is always published on the Website with the date of the last update. Changes take effect on the date of publication. Your continued use of the Website after that date means you accept the amended Terms.

13. Governing law and jurisdiction

13.1. These Terms are governed by the law of the Republic of Slovenia.

13.2. Any dispute arising from the use of the Website that cannot be resolved amicably will be settled by the competent court in Celje, Slovenia. For consumers, the mandatory jurisdiction rules of their country of residence remain unaffected.

13.3. These Terms are published in Slovenian; other language versions are provided for convenience only. In case of any discrepancy, the Slovenian version prevails.

14. Contact

For any questions about these Terms, please contact us at: info@moohero.com.

HeroLabs d.o.o.
Ravne 185, 3325 Šoštanj, Slovenia