Cookie Policy

Last updated: 1 April 2026

1. Introduction and purpose of the cookie policy

1.1. This Cookie Policy explains how HeroLabs d.o.o., Ravne 185, 3325 Šoštanj, Slovenia, company registration number: 9510214000, VAT number: SI12533505, entered in the court register at the District Court in Celje under number 2023/36823 (hereinafter: MooHero or we) uses cookies and similar technologies on its website moohero.com. We are committed to transparent and lawful use of cookies in accordance with applicable Slovenian and European legislation, in particular the Slovenian Electronic Communications Act (ZEKom-2) and the General Data Protection Regulation (GDPR).

1.2. The purpose of this policy is to inform you clearly and understandably what cookies are, which cookies we use, why we use them and how you can manage your cookie settings. Our website is primarily intended to inform visitors about our services and collect inquiries (lead generation), and our use of cookies is tailored to that purpose.

2. What are cookies?

2.1. A cookie is a small text file that a website stores on your computer or mobile device when you visit it. Cookies allow the website to remember your actions and preferences (e.g. login, language, font size and other display settings) for a period of time, so that you do not have to re-enter them every time you return to the site or browse from one page to another. Cookies are not programs and cannot transfer viruses or collect personal data from your disk.

2.2. Cookies can be divided into:

  • Session cookies: Temporary cookies that are deleted when you close your browser.
  • Persistent cookies: Cookies that remain on your device for a certain period or until you delete them manually.

2.3. By origin they are divided into:

  • First-party cookies: Cookies set by the website you are visiting.
  • Third-party cookies: Cookies set by other web services whose content is shown on the website you are visiting (e.g. analytics services, social networks).

3. Legal basis for the use of cookies

3.1. In accordance with ZEKom-2, we may store cookies on your device only if you have consented, unless the cookies are strictly necessary for the operation of the website. For cookies that are not strictly necessary, we always obtain your prior, informed and voluntary consent.

3.2. You can change or withdraw your consent at any time via the cookie management tool on our website.

4. Which cookies do we use and why?

We use the following types of cookies on our website:

4.1. Strictly necessary cookies (always active)

These cookies are essential for the proper operation of the website and enable basic functions such as page navigation and the operation of inquiry forms (including abuse protection). Without these cookies, the website would not work properly. Your consent is not required for these cookies as they are necessary for the provision of the service you have explicitly requested.

Cookie nameProviderPurposeDurationType
cookie_consentMooHeroStores your cookie preferences.1 yearFirst-party
_GRECAPTCHAGoogleProtects the contact form against automated abuse (reCAPTCHA).6 monthsThird-party

4.2. Analytics cookies (require consent)

These cookies help us understand how visitors use our website, which allows us to improve its operation and user experience. They collect pseudonymised data about the number of visitors, the pages they visit most often, and any errors. As our website is primarily intended for lead generation, this data helps us optimise the visitor's path to submitting an inquiry.

Cookie nameProviderPurposeDurationType
_gaGoogle AnalyticsRegisters a unique ID used to generate statistical data about how the visitor uses the website.2 yearsThird-party
_ga_*Google AnalyticsGA4 cookie used to persist session state (specific to our Measurement ID).2 yearsThird-party

4.3. Marketing cookies (require consent)

These cookies are used to track visitors across websites. The intent is to display ads that are relevant and engaging to the individual user, and therefore more valuable to publishers and third-party advertisers. As our website is intended for lead generation, we may use these cookies for retargeting and displaying personalised ads to potential customers.

Cookie nameProviderPurposeDurationType
_fbpMeta (Facebook)Used by the Meta Pixel to deliver advertising products and measure ad performance.3 monthsThird-party
_fbcMeta (Facebook)Stores the click identifier from a Facebook ad (the fbclid parameter) for conversion attribution.2 yearsThird-party
VISITOR_INFO1_LIVE, YSC, __Secure-YEC, CONSENTYouTube (Google)Set by the embedded YouTube player to measure viewership, prevent abuse, and store user preferences.session to 2 yearsThird-party

5. How do you manage cookies?

5.1. You can change or withdraw your consent for the use of cookies at any time. On your first visit to our website, a cookie banner appears where you can choose whether to allow cookies.

5.2. In addition, you can manage and/or delete cookies at your discretion via your web browser's settings. More information about how to delete cookies is available at AboutCookies.org.

5.3. Instructions for managing cookies in the most popular browsers:

5.4. Please note that disabling some cookies may affect the functionality of the website and your user experience.

6. Changes to the cookie policy

6.1. MooHero reserves the right to amend this Cookie Policy at any time. We will notify Users of any changes by publishing the updated version on our website. Changes take effect on the date of publication. We recommend that you regularly review this Cookie Policy for any changes.

7. Contact

For any questions about this Cookie Policy, please contact us at: info@moohero.com.